One of the things I’ve wanted to do with this podcast is bring on the mentors and coaches who’ve had the biggest impact on me — because sometimes, the most powerful insights don’t come from a framework or a tool, but from someone’s being.
This conversation is a special one because I’m speaking to a true master of coaching, mindset, and living up to one’s potential: Tigran Unanjan.
Tigran is a wealth and mindset coach and has himself been mentored by none other than Bob Proctor, and you’ll hear that influence throughout this conversation.
I’ve been fortunate enough to spend time with Tigran, and when it comes to my mindset, dreaming big, and developing the habit of taking aligned, bold action — Tigran has been a game-changer for me.
Before working with him, I was playing it very safe. I didn’t fully believe in my goals.
Tigran helped me turn my dreams into something tangible. He helped me understand that if I want a new reality, I can’t operate from my current one—I have to start acting from the version of me who’s already living it.
Working with him shifted my vision, deepened my understanding of the law of attraction, and taught me how much our identity shapes our outcomes.
The actual episode is in Swedish — because that’s the language where this conversation felt most alive and unfiltered — but here’s an English summary with the key insights and takeaways.
Why So Many Are Stuck in Life
Most people don’t realize they’re stuck because everyone around them is doing the same thing.
What we consider “normal” – making small yearly improvements, never having enough money, constantly compromising on important life areas – is actually a sign of being trapped in patterns.
Being stuck doesn’t mean you’re not busy or active.
It means expansion has stopped. You’re no longer growing into the next version of yourself.
Instead, you’re essentially duplicating your past over and over again, living through the same energy field, waking up to the same thoughts, problems, and limitations.
The key insight: You’re stuck when you let your current circumstances control your next thought, rather than being guided by your vision and desires.
Making Decisions and Taking Action
True transformation requires a decision to stop tolerating what currently is.
All change happens through raised standards – you need to look at what you have and understand that it’s simply what you’ve been accepting as your norm.
Real decisions come from where you want to be, not where you are now.
Many people think they’re making decisions, but they’re actually just operating from programming. When you make choices based on your current situation, you’re extending those same circumstances into your future.
The process involves:
- Setting a goal that forces transformation
- Accepting that goal as your new reality
- Making decisions from that future vision
- Understanding that your old identity will resist this change
The Power of Being Honest with Yourself
All progress begins with honesty.
When someone says they want to be more successful, what they’re really saying is they want to be more honest with themselves about their blind spots and what they’re tolerating.
Honest self-assessment involves asking:
- What am I going around tolerating that I need to stop?
- What are my blind spots?
- What would people 5, 10, or 20 years ahead of me in consciousness see that I’m missing?
Many people stay busy and distracted because they’re afraid of what might come up if they stop and ask these honest questions about their life direction.
Making Conscious Decisions
The fear of honest self-reflection often comes from being overly judgmental toward ourselves.
We don’t want to own the fact that our choices have led us to where we are because we judge ourselves too harshly for those choices.
Key insight: Every choice you make, you make because you believe it’s best at the time. Understanding this creates space for change without self-condemnation.
Ownership is the first step to transformation. You need to be able to stop and say, “I am creating my reality here and now.” Only when you acknowledge this can you create something different.
Training Emotional Regulation
Learning to handle yourself emotionally is the most important training you can do.
If you can’t regulate yourself, your entire life will be left to chance, and you’ll be easily controlled and manipulated by external circumstances.
Practical exercise: Sit for 30 minutes (start with 15 if needed) and simply observe what comes up without judging, changing, or running from anything. This creates distance between you and your thoughts and emotions, helping you respond rather than react to life.
The goal is to become more than what you currently demonstrate – to get more out of yourself that’s currently suppressed.
Money, Identity and Financial Freedom
Many people have shame around money simply because they don’t understand it.
Money is energy that follows value creation – the more value you create for others’ needs, the more money follows as cause and effect.
Key money principles:
- Money doesn’t change you; it’s like a magnifying glass that makes you more of who you already are
- Focus on what you can give/create rather than what you can get
- Money follows ease and lightness, not desperation
- Your identity needs to be that you’ll always have money – it’s never your problem
The hardest way to earn money is by focusing on money. When your focus is on service and what you can do for others, money flows more naturally.
Asking The Right Questions
The questions you ask control your focus. Better questions lead to better answers, so ask bigger, more transformative questions:
- How can I make a day-and-night difference in my life?
- What is the most beautiful, biggest vision I can create for myself?
- How would I want to live if everything were possible?
- What do I really want, separate from others’ expectations?
The Ultimate Freedom
You don’t owe anyone anything (except if you’re responsible for minor children).
You don’t need to be the way others expect you to be. Developing your inner voice and accepting that you can be yourself is where transformation begins.
Remember: The more change you want to make, the more you’ll need to do and think in ways that feel very foreign to you. But understanding that this is safe and natural – and that you’re going for what truly inspires you – is what helps you persist and not give up at the first obstacle.
This conversation highlights the importance of honest self-reflection, conscious decision-making, and developing the inner strength to create the life you truly want rather than simply accepting what seems “normal” or expected.